Readers of this space will know I'm not a huge baseball fan. I certainly enjoy watching an occasional game and, when I'm offered tickets, I usually say yes. So, last summer, when a friend offered me four seats to a Yankees game that were so-close-to-the-action-you-could-see-the-sweat, I couldn't turn it down. Plus, it was close to the end of the last season the team would be playing in The House that Ruth Built.
What amazed me, though, was that there are people who actually buy those seats!
What I failed to comprehend, was how the Yankees organization could possibly think it would fill a new stadium with even more expensive seats.
Turns out, just about everything that can go wrong continues to go wrong. Here's a piece that carefully outlines why the new stadium is a PR disaster. Granted, it's written by a Red Sox fan, but I'm not sure how one defends the Yankees organization in this case. What's gone right with the new stadium?
So, what can management do to right the wrongs? It's obvious and will require a top-down approach to regaining the public's trust and admiration. What I hope is that when management wakes up, their plan will involve something a little more substantial than a pathetic "Fan Appreciation Day" (which always make me wonder, isn't every day Fan Appreciation Day?).
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