So, Apple comes out with its iPad. Brilliant. Fits right in with iPod, iTouch. All is cool.
Turns out, for 50% of the population, the name iPad is reminiscent of another product bought on a regular basis, not from Apple, but from a drugstore.
Read and enjoy.
Showing posts with label naming. Show all posts
Showing posts with label naming. Show all posts
Thursday, January 28, 2010
Thursday, August 27, 2009
Funny Phone Number
I often get a kick out of products and services that are named in a funny way, especially when so much money and time are invested in hiring experts, etc.
But what about phone numbers?
Well, when I switched to the current toll-free number, I had a list to choose from and, in the end, went with the current 888-771-1515. I examined the keypad to try and figure out if the number spells any obscenities. (Go ahead. I know you want to check for yourself. I'll wait.) Other than that, I was good to go.
Last week, I was accessing my voice mail and, instead of the 888 prefix, I used 800. (Old habits die hard.) I was surprised when, instead of hearing the usual greeting, I heard a man promising me that I could speak to women from all over the country, if I hung up and dialed another. (Go ahead. I know you want to check for yourself. I'll wait.)
No lesson here that I can think of. I just think it's funny.
But what about phone numbers?
Well, when I switched to the current toll-free number, I had a list to choose from and, in the end, went with the current 888-771-1515. I examined the keypad to try and figure out if the number spells any obscenities. (Go ahead. I know you want to check for yourself. I'll wait.) Other than that, I was good to go.
Last week, I was accessing my voice mail and, instead of the 888 prefix, I used 800. (Old habits die hard.) I was surprised when, instead of hearing the usual greeting, I heard a man promising me that I could speak to women from all over the country, if I hung up and dialed another. (Go ahead. I know you want to check for yourself. I'll wait.)
No lesson here that I can think of. I just think it's funny.
Monday, July 6, 2009
More on naming
For me, the name "Bing" will forever be associated with the last column in Fortune magazine. Microsoft chose that name for its new search engine.
As reported in a recent issue of BusinessWeek, the amount of effort that went into the naming process notwithstanding, the good folks in Redmond could have done more vetting.
What does all this mean? No matter how much prep you do, at some point you're going to have to hold your breath and jump right in.
Same holds true for public relations. By its very nature, it's impossible to guarantee anything. We plan, strategize and consider and, eventually, we just go to it. And, no matter how much we plan, there's always an unforeseen outcome.
As reported in a recent issue of BusinessWeek, the amount of effort that went into the naming process notwithstanding, the good folks in Redmond could have done more vetting.
What does all this mean? No matter how much prep you do, at some point you're going to have to hold your breath and jump right in.
Same holds true for public relations. By its very nature, it's impossible to guarantee anything. We plan, strategize and consider and, eventually, we just go to it. And, no matter how much we plan, there's always an unforeseen outcome.
Friday, June 5, 2009
Here's something I love.
This is a blog that usually makes me laugh.
His most recent post just serves to remind us that one can never do too much research when launching a new product or company.
His most recent post just serves to remind us that one can never do too much research when launching a new product or company.
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