The Sydney Oprah House

In case you've been under a rock, Oprah is taking her audience to Australia in December.  Really, she's taking the whole world - because that's her television reach.

At first, I thought it was a bit much, but then I learned the Australian government is footing the bill.  Brilliant publicity for a mere $3,000,000 (not sure if that's US or Aussie dollars).  The amount of exposure Australia will get will far exceed the investment.  If you take a look at some of what they've tried in the past, this move is simply brilliant.