Thursday, June 4, 2009

What is Twitter, really?

What is Twitter? Interesting article from the good folks at Harvard B-School.

To hear the evangelists tell it, everyone's on Twitter and they're all talking to one another. Quick! Jump in now or risk being labeled a dinosaur.

Not so fast. Turns out everyone's following a very, very small number of users.

What does this mean from a public relations perspective? Not much. Companies should still explore how to use it - some are doing so very well.

But it's time everyone calmed down a bit.

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