In case you've been under a rock, Oprah is taking her audience to Australia in December. Really, she's taking the whole world - because that's her television reach.
At first, I thought it was a bit much, but then I learned the Australian government is footing the bill. Brilliant publicity for a mere $3,000,000 (not sure if that's US or Aussie dollars). The amount of exposure Australia will get will far exceed the investment. If you take a look at some of what they've tried in the past, this move is simply brilliant.