Tuesday, September 28, 2010

Four Good Tips to get the Most out of your PR Agency Relationship

Jennifer Walzer posted an interesting article yesterday on The New York Times' website, about what she's learned in three months of working with a PR firm.

I have to admit that, before I read the piece, I held my breath.  I was pleasantly surprised.  I don't know the firm she's working with - Springboard (They seem to be hip, and all.) - but clearly Walzer has discovered that hiring a PR firms isn't outsourcing.  Just the opposite.  It takes time and effort to make the relationship pay off.

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