Wednesday, January 27, 2010

Absence makes the heart grow fonder. I hope.

The New Year has brought with it a slew of new projects. I like 2010 already.

I think the biggest news since my last missive was the tremendous earthquake in Haiti. There are two stories emanating from Haiti that deserve some "PR" thought. They are (1) Royal Caribbean's decision to continue docking in Haiti, post-quake, and (2) Israel's disproportionate response in sending aid.

It's not hard to see why Royal Caribbean is being dealt with harshly in the forum of public opinion. After all, with Haitians literally scrounging for scraps of food, RC deposits well-fed tourists to "frolic in the surf" as pointed out in this recent post.

Contrast that to Israel's impressive lightening strike of disproportionate response to the tragedy in Haiti.

As I've said often in this space, public relations is about what you do, NOT what you say. Nonetheless, it will be interesting to see how long the halo effects of this latest activity last.

(For an interesting LA Times post including video footage of the baby named Israel, click here.)

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