Tuesday, December 8, 2009

Tiger Inc.

Seems like lots of commentators are piling up on Tiger for his mishandling of the crisis communications around his car crash and subsequent fall from grace.

I'm not sure I agree with them.

Yes, silence is typically not a good thing when faced with a pressing issue, however, this article from The Wall Street Journal makes some good counter-points about why he may be shutting up.

Basically, it seems that Tiger's people are trying to make sure any more of his extra-marital lovers keep their mouths shut. And, Tiger has the money to make that happen.

A PR pro typically wants to make sure his client is communicating the correct messages. Sometimes, though, there is nothing to say that will be helpful.

If I had to make a prediction, I'd say everything will go back to "normal" before long in Tigerland, assuming he gets back on the golf course and does what he does so well. In the end, that will allow endorsers to keep making their money and that's all that really matters.

1 comment:

Ari said...

I agree! I can't understand the criticism about his handling of it. (If you want to moralize and cluck your tongue, though, please feel free; just take a number) He is not an elected official and has no real accountability except to himself, his family and the law. His public statement, when it came out, was clearly written by him personally and smacked of sincerity (um, maybe "smacked" is a poor choice of words, actually)