Wednesday, April 15, 2009

Of Interviews - For Jobs and Media

With everyone looking for work these days, it seems like one thing there is no shortage of is advice on what to do to help you land a new job. Sure enough, yesterday's Wall Street Journal published an article on tips that will help you suceed if you are lucky enough to actually score an interview.

Some of the tips are patently obvious. ("Signal confidence by offering a firm handshake;" and "Show you've done your homework on the company.") As I read the piece, I couldn't help but think of the kind of advice we give to our clients as they prepare for media interviews. It struck me that, to a certain extent, preparing for a job interview is much like preparing for a media interview.

- Figure out what your key messages are and stick to them. In other words, know your story.
- Anticipate questions. If you have gaps in your resume, think about how you will explain them.
- Be ready to use concrete examples.
- There is definitely no such thing as "off the record."
- "Yes and no" answers will not serve you well, at all.
- "Flag" questions that you know you will answer well.

Anyone prepping for a job interview would be able to approach the experience with confidence, assuming they take the time to consider their key messages.

Just like in public relations.

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