Sunday, March 15, 2009

Here's a little company that could use some help getting its messages out

One would assume that with all the money flowing from the US government to AIG, there'd be something in the budget for the communications department.

Apparently not.

The recently re-rescued company has found money to pay bonuses to some executives. AIG argued the bonuses "were promised last year before the crisis and cannot be legally canceled." Also, it's argued, the money is "retention" money. Maybe they need to pay out that money to retain talent. But, if they're so talented, why are they in this mess?

I've said it many times before and I'll continue: public relations is about what you do and not about what you say.

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