Sunday, March 15, 2009

Dire economy? Innovation!

This piece from yesterday's New York Times is certainly heartening. Here is (not are) a handful of souls who, thanks to pink slips, all find themselves accidental entrepreneurs.

It is exactly for these folks - who will be driving the economy in the near future - that we've launched a new web site that helps young companies create their first PR materials. We also take it a step further with the Marketing Communications Starter Kit.

Sure, there's plenty of doom and gloom out there. (The Chinese prime minister just reported that he's worried about the money his country has lent the United States.) But if you look hard enough, you'll see people doing what people do when their backs are up against the wall: getting creative. If nothing else, it will be fun to see the next great thing that comes out of this depression.

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